Written by: Ellie Burr
With concerts on hold, music fans are missing out on the excitement of in person artist interaction. These days, fan engagement is more important than ever! This week we want to share 10 easy tips that can help you boost your fan engagement! 🤩
1. Share User Generated Content
Our first tip is to share what your fans have posted about you! This is just a simple click away and can include resharing posts or retweeting fans! Harry Styles HQ on TikTok does a great job of this! They repost Harry content made by fans and then hyperlink out to their pages! Not only does this excite fans, but it also encourages other fans to create and share content for their favorite artists!
2. Giveaways and Contests
In addition to social media engagement, it is also a great idea to hold a contest or a giveaway for your fans to get involved in! Fans love opportunities for them to win something from their favorite artists. An example of this could be to hold a fan art contest for the release of your next album or single cover! This is one of the best and most personable ways to get fans excited for new releases.
3. Ask Your Fans
Another way to boost fan engagement would be to ask your fans for their opinions or feedback on your projects. This actively encourages fans to share your projects and feel like they are actively a part of the process! Justin Bieber did this when he hosted a clubhouse chat for feedback on his new album.
4. Type of Content
The type of content you post also has a great impact on the amount of fan engagement you receive! In general, more casual, unproduced, at home style content gets more engagement in comparison to heavily produced and formal content. For example, when Niall Horan was releasing his album, Heartbreak Weather, his unproduced, at home TikToks found much greater success with fan engagement than the produced promotion.
5. Try to Get Fans’ Contact Info
Another effective way to increase your fan engagement is to get your fans’ contact information! This could be as simple as collecting email addresses from your fans. This helps to further grow how fans feel connected to you and gives you a new outlet for fan communication. Ariana Grande has done this by putting a place on her website's home page for fans to give her their email!
6. Commenting
Another simple way to increase engagement is to start commenting on posts that you are tagged in! This takes little to no time at all, but will make a fan’s day! It is easy and is guaranteed to bring attention to your fans’ posts about you! Ashton Irwin is an artist who is a great example for this! He is always replying to his fans’ posts about him on his Twitter, and it has encouraged his fans to post more about him and his music!
7. Show Your Personality
Being sure to show your personality through your posts is a great way to increase engagement! This can be done through sharing posts that show who you are as a person outside of being an artist! Don’t just show your work, show yourself! Kevin Jonas does a great job at showing his personality beyond the Jonas Brothers. He often shares posts about his daughters and his family which fans respond well to!
8. Consistency
One of the most important ways to continuously increase fan engagement is to be consistent! It is imperative that you stay in as consistent communication with your fans as much as possible. You want to create something of a schedule for when you will be most active. This helps fans anticipate what ways are best to engage with you. Lizzo is a great example of this! She frequently posts on both TikTok and Instagram while also continuously commenting on posts she is tagged in.
9. Be Creative with Promotion
It’s time to think outside the box! It is important for you to be creative with your promotion! With all of the new music being released weekly, you must make sure that the promotion of your new releases stands out! AJR did exactly this when they used puzzle pieces to promote their new release. This not only got fans excited for their new music, but it also helped their promotion stand out amongst all the other new music being released around the same time.
10. Provide a Space for Fans to Talk
Another tip to increase fan engagement across social media is to create a space for fans to meet and talk! This encourages fans to communicate with each other. Whether they are virtual or in person, fan meetups are a great way to get fans in contact with one another. The Jonas Brothers did this when they hosted Zoom rooms for their fans, and it was a huge success!
Music fans are the backbone of the music industry today, and they have the ability to make all the difference in an artist’s career! By following these simple 10 tips, you are on your way to increasing your fan engagement! 💜
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